Started by a dad who needed to be all things to everyone, 25 hours a day, 8 days a week.

A dad with two boys (aged 3.5 & 1.5 – I know – what where we thinking) and a wife with very colourful language after less than seven hours sleep.

A dad who wants to provide, stay fit, not lose hair and not miss sports days.

A dad who is regularly torn between the boss in the office and the one at home.

A dad who needs to run 10k in sub 40mins before he hits 40 but is also addicted to House of Cards and anything caramel flavoured.



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